Essential Practice Building Tips for Coaches

If you want to attract high-quality clients who can pay you what you’re worth, then here are a few tips you MUST use to make it easier for them to say YES!:

1 ) Solve an URGENT Problem

A lot of coaches and Holistic Practitioners decide to study a modality because it helped them in their own lives in some way...

And then they get so excited about the modality that they think every one else should be excited too! So they go around touting the benefits of acupuncture and think that anyone who is interested in acupuncture will want to know more about what they do...

But it doesn’t work that way.

People aren’t interested in your modality. And they won’t invest in getting treatments or sessions in your modality.

They’re interested in themselves. And they will invest in themselves when they’re in pain and they want it to change. The most successful coaches and practitioners choose an urgent problem and will do what it takes (if it’s painful enough) to have that problem change.

Here’s an example: If you’ve got back pain that prevents you from picking up your grandchildren, and you’ve got the choice to see an acupuncturist, you might consider going (IF you’ve been told that acupuncture can help relieve your back pain). However, if you have the chance to see a back pain relief specialist, it doesn’t matter if they are an acupuncturist, chiropractor or naturopath - you’re more likely to see this specialist.

If you’re a woman looking to find your ‘soul mate,’ you’re more likely to work with someone who teaches women how to attract their soul mate (who cares if they call themselves a coach) rather than a life coach.

2) Don’t try to convince anyone to become a client

Chances are you’ve been to a networking event where someone was going on and on about what they do and didn’t seem interested in you at all.

The last thing you want is to be one of those people, yet I’ve found that most coaches and practitioners talk way too much when they are having a conversation with a potential client.

It’s important to learn to have conversations with potential clients so they talk themselves into working with you, rather than you trying to convince them.

You do this by asking them questions about themselves that have them become very aware of their problem and increase their desire to change it.

3) Talk about what you do in a compelling way

You’ve probably learned about the ‘elevator pitch’ somewhere and felt confused or even put off by this idea of the 30 second elevator pitch. Yet, it’s important that you answer the question "What do you do?" in a way that people are compelled to find out more.

So how can you talk about what you do in a compelling way? First, you’ve got to get this isn’t about you and your modality.

Instead, talk about the problem you solve first in language that your potential client understands (and would use to describe their problem themselves). And second, state the solution using language they would use to talk about what they want instead.

It’s important to talk about the problem first so people can recognize if what you do is for them or maybe for someone they know. It’s actually important that the person hears your answer and thinks either "That’s me," "That’s someone I know," or "I don’t have that problem."

You want to distinguish yourself as an authority for solving this problem and NOT focus on your modality.